CASE STUDY: Amity Fish COMPANY share their Peterhead Investment Story

Amity Fish shared with Invest in Peterhead their own personal investment story, and why they consider Peterhead a great place to do business and invest.

Peterhead, a great place to do business and invest.

The people of Peterhead are wonderful at supporting their own and in the surrounding areas as well it feels as if many homes are really trying to support local and shop local. The community spirit makes it a great place to do business and invest – especially in our business of seafood! Being at the heart of one of Europe’s largest fishing ports is key for us as a business.

Identifying new business/market opportunities.

In the case of our decision to start selling direct to consumer, as soon as lockdown shut our friends in hospitality, we were inundated locally with requests for seafood doorstep deliveries by the public locally. We started initially thinking this would be a 12 week stop gap but that turned in to so much more! Demand has grown and now consumer sales form a strong part of the business – we are now shipping orders right across the UK each week!

The North East’s strong business network.

There is definitely a great business network in the North East – businesses want to see each other do well as it benefits us all when the area has more to offer those who live there and visitors. With regards to food, the north east is becoming a real foodie destination with amazing products, producers and eateries – and with the food and fishing network businesses have been so supportive to one another.

A receptive and engaging Peterhead and surrounding community.

Throughout the past year especially, we have found this corner of Scotland to be so supportive to what we are trying to do. There is a great community spirit up here and a pride in the many great businesses and producers that base themselves here.

Recent Business Investment.

We also participated in Taste of Grampian’s First virtual festival and launched our new custom built website in September to improve the customer buying experience.

Our team has also doubled in the past year in order to meet the demands of customers and fulfil orders. We have welcomed Chelcie as our Logistics Coordinator, Neil our driver, Ellie in packing and me to work on the marketing.

A Huge Congratulations on Recent Wins!

Invest in Peterhead would like to congratulate Amity Fish Company on the recent success at being awarded FOOD BUSINESS OF THE YEAR in a strong category at the Society Awards in November. As well as being shortlisted for BEST SOCIAL MEDIA.

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